“Because there are fewer men with access to resources in recessionary times, women’s desire for resource access in a mate increased in response to recession cues,” they explained. It’s no surprise that women buy beauty products to increase their attractiveness to men, but that women lean into it more in tough economic times might be. The researchers theorized that women purchase beauty products to enhance their attractiveness to men since men place a premium on a woman’s physical appearance in their choice of a romantic partner. “Recession cues persistently increased women’s desire to purchase beauty products,” they wrote, just as it tends to shift their spending away from other products that have no beauty-enhancing qualities, such as furniture, electronics and leisure/hobby products. And through a series of four experiments, the findings were consistent. In the study entitled “Boosting beauty in an economic decline: mating, spending and the lipstick effect,” the researchers adopted the broadest definition of the lipstick effect to include all beauty products, as opposed to focusing exclusively on lipstick.īeauty products were defined as cosmetic products that enhance a woman’s physical appearance, including lipstick. Uncovering lipstick effect psychologyĪn academic study led by Texas Christian University professors Sarah Hill and Christopher Rodenheffer lent further credence to the lipstick effect theory. He doubled down on the message after the recession of 2008 reporting once again a rise in company lipstick sales.

But then Voodoo does tend to work its magic that way.In 2001, Leonard Lauder, chairman of Estee Lauder, supplied anecdotal evidence of the lipstick effect when he reported his company saw a spike in lipstick sales after the 9/11 terrorist attacks. You'll also find distance fractions, accent marks for foreign characters, and a few other symbols that had to be left out of Voodoo proper to make room for those hidden goodies that will have you salivating all over your character map.

Seven of the worst offenders have been pre-assembled to perfectly complement your Voodoo layouts: The, the, and, from, for, of, to. It's that word like 'of' or 'the' that shows up at the wrong time to play havoc with the real focus of your design. Voodoo even comes with an 'extras' set, the crown jewel of which are preset words, those prepositional layout-killers we all just wish would go away.

It's voodoo! Voodoo Script! The font with 14,000 kerned pairs and over 45 alternate characters and ligatures! It's the script like no other-with options like no other! If you love dinking around in the non-keyable range (and I know you do) then you'll be laying out your messages in fast order and perfect form with this face. It's time for a script font with magical appeal.

Lipstick Commercial Script